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Across industries, organisations are currently experiencing the great resignation – attrition among existing employees is on the rise, candidates holding an offer are courting more employers simultaneously and the offer drop rates are increasing. Infact, organisations are specifically targeting those candidates holding an offer, already on notice. Their strategy is to match or slightly exceed the offer in hand and poach the candidate during the notice period stage. Together these two trends create a huge pressure on staffing and the ability of any organisation to drive performance.
Once an offer is rolled out and accepted, the key to keeping the candidate committed to joining your organisation (despite holding multiple offers, equally competitive if not better) is to engage. When we say engage, we are focusing on a proactive, constant, high effort exercise of staying connected, talking often, providing support, responding on queries, creating a comfort and emotional connection that makes non-joining that much harder.
We have designed a process that covers a number of fronts – providing engagement, connect and information that will be interesting and relevant as a means to keep candidates invested.
Process:
